This is very interesting.
I got the impression that big YouTubers or at least somewhat successful YouTubers posses the know-how on how to be successful in the platform.
I believe so because I have watched many videos where some pros demonstrates how they start a new channel and got good amount of views. I think they did a lot of things right.
But how about a “slow” success channel?
That’s the term I came up with to describe a YouTube channel that do nothing really special but they do very consistent and slowly but surely, they got their own success.
One example is LinusTechTips. He has no viral videos (in a way like MrBeast or Mark Rober did), but Linus uploads consistently and the channel is growing to millions of fans.
But this video is interesting. Check it out:
That is a video from Sambucha, I didn’t know much about him but he has 8.3 million subscribers by the time of this writing. It’s safe to say, he’s the top 1% of popular YouTubers. He knows a lot about making good videos.
In that video, he tried reviving a dead YouTube channel with over 172K subs but has been inactive for three years.
Suffice to say, there is a good chance that the dead channel can be revived with relative ease considering Sambucha’s experience, the number of subscribers, and resources he had.
Well, after five videos, hours of editing, and hundreds of dollars spent (not to mention the price to pay for the channel), he a whopping 64…
…views.
Yup, that’s all.
He chooses YouTube Shorts which makes sense since it’s the format that almost guarantees easy views.
But even that, the channel is still dead.
What do I learn from this?
I still believe that success is not just pure skill, but luck.
Sometimes it’s about a game number. You could try running 10 different YouTube channels, but maybe only 1 is deemed to be successful.
Some people may get it at the attempt number 4, some at 10, and others may found the success right on the first try.
But there’s a problem. It means their second attempt is probably won’t be as flourishing as the first one.
It’s not just my personal opinion, it’s a statistical proof.
Check out this video from Veritasium: